Project type:
Full-Service Management
3,6k
126

Views in 48 hours on Instagram (record for the establishment)

Number of likes in 48 hours on Instagram (record for the establishment)

Le Marlou is a famous bar in Paris's 9th arrondissement. Its name is inspired by a protest movement during World War I. During that time, "Marlous" offered contraband alcohol, often consumed in secret. Nearly 100 years later, the bar seeks to honor the "rebels" and nonconformists of today.

Objectives

- Strengthen the brand image of the establishment

- Increase attendance

Solutions

- Micro-influencer collaboration: Zoulliart, Oumrata Konan

- Creation of a storytelling, and a short film with original soundtrack

Results:


- Record number of views (Instagram) for the establishment.

‍- Attendance at the establishment is on the rise.

Teaser - "Marlou Raise Your Glass"

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